How Typography Tells Your Brand’s Story

You probably already know that typography is more than just a design element. It’s a vital aspect of your brand’s identity that communicates its personality and values. But do you know how to utilize typography well for your brand? The typeface you choose can significantly influence how your business is perceived by your audience. Let’s […]

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You probably already know that typography is more than just a design element. It’s a vital aspect of your brand’s identity that communicates its personality and values. But do you know how to utilize typography well for your brand? The typeface you choose can significantly influence how your business is perceived by your audience. Let’s dive into how different types of fonts tell your brand’s story today!

Our Favorite Canva Fonts

Canva is a tool so many of us use in our businesses, myself included! So, in each section, I’m going to give you some of my favorite fonts to search for and try in canva as an added bonus! Keep scrolling for all my recommendations.

Serif Fonts

Serif fonts are traditional fonts, characterized by decorative strokes at the ends of letters, convey a sense of reliability, tradition, and authority. Brands like The New York Times and Time Magazine use serif fonts to communicate trust and seriousness. They are ideal for brands that want to appear established and dependable.

Here are my favorite Canva Serif fonts:

  1. Cormorant Garamond – Elegant and versatile, perfect for formal documents or invitations.
  2. Libre Baskerville – A classic choice that combines readability with a sophisticated look.
  3. Merriweather – Excellent for both print and digital use, providing a sturdy and professional appearance.

Sans-Serif Fonts

Sans-serif fonts are clean, modern, and straightforward. They suggest simplicity, modernity, and efficiency. Tech giants like Google and Apple favor these fonts for their sleek and contemporary look. Sans-serif fonts are perfect for brands aiming for a minimalist and innovative image.

Here are my favorite Canva Sans-Serif fonts:

  1. Nunito Sans Expanded – A modern and stylish option, ideal for headings and clean designs.
  2. Montserrat – A highly readable and friendly font, great for body text and user interfaces.
  3. Open Sans – Versatile and neutral, suitable for various types of projects.

Script Fonts

Elegant and flowing, script fonts evoke creativity, sophistication, and a personal touch. These fonts are often used by brands that want to appear luxurious and refined, such as wedding planners or high-end boutiques. Script fonts can add a touch of elegance and uniqueness to your brand.

Here are my favorite Canva Script Fonts:

  1. Pinyon Script – Elegant and refined, perfect for adding a elevated, high-end touch.
  2. Pacifico – A playful and inviting font, great for informal projects and creative designs.
  3. Great Vibes – Elegant and flowing, suitable for formal invitations and branding.

Display Fonts

Bold and attention-grabbing, display fonts are designed to make a strong, memorable statement. They are perfect for logos, headlines, and any content where you want to create impact. Brands looking to stand out and make a bold impression, like movie titles or product packaging, often use display fonts.

Here are my favorite Canva Display Fonts:

  1. Baskerville Display PT – Bold and impactful, perfect for headlines and attention-grabbing elements.
  2. Playfair Display – Offers a touch of elegance and drama, ideal for sophisticated designs.
  3. Righteous – A fun and geometric font, great for creating dynamic and lively designs.

Canva Font Combinations

Combining fonts that complement each other can elevate your project’s overall aesthetic and ensure that your message is communicated clearly. Whether you’re designing a website, a presentation, or a marketing material, a well-chosen font pairing can make all the difference. Below are some carefully curated Canva font combinations that balance readability and visual harmony. Try them today!

  • Playfair Display (Heading) + Montserrat (Body)
  • Libre Baskerville (Heading) + Open Sans (Body)
  • Cormorant Garamond (Heading) + Lato (Body)
  • Anton (Heading) + Merriweather (Body)
  • Righteous (Heading) + Dancing Script (Body)

Typography & Your Brand’s Voice

The choice of typography plays an important part in communicating your brand’s voice. Serif fonts lend an air of tradition and trust, while sans-serif fonts offer a modern and clean aesthetic. Script fonts add elegance and a personal touch, whereas display fonts create bold, impactful statements. By thoughtfully selecting typography, you can craft a brand identity that resonates with your audience and communicates your unique story.

Typography shapes the voice and personality of your brand. Choosing typography well can create a cohesive visual language that tells who you are and what you stand for as a business. Whether your brand is playful, professional, or luxurious, choose the fonts that will help tell your story in a way that attracts your ideal client.

Ready to implement thoughtful typography selections into your brand? Our content creation and marketing services include typography selections!

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